Organized around impact areas
Three teams, each focused on a distinct Vanderbilt Enterprises priority. Students join one team and work on projects within that area — with the ability to collaborate across teams on larger initiatives.
Brand Team
Focused on Vanderbilt identity, storytelling, merchandise, and creative campaigns.
- Brand identity
- Merchandise concepts
- Social media ideas
- Brand consistency
- Creative campaigns
Strategy Team
Research, student insights, project development, and operational recommendations.
- Research
- Student insights
- Partnerships
- Opportunity mapping
- Operational recommendations
Fan Engagement Team
Athletics activations, student attendance, game-day experience, and campus energy.
- Athletics activations
- Stadium pop-ups
- Student attendance
- Game-day experience
- Fan feedback loops
Built for accountability before students come on board
The first-year structure is designed to create accountability before students come on board. Rather than waiting until outreach opens and building reactively, VEA identifies early leadership, defines team responsibilities, and prepares a serious operating model in advance.
Coordinates between workstream leads and Vanderbilt Enterprises. Manages fall pilot priorities and serves as primary point of contact.
Leads the Brand Team. Oversees creative output, merchandise concepts, and campus storytelling initiatives.
Leads the Strategy Team. Directs research projects, partnership development, and analytical deliverables.
Leads the Fan Engagement Team. Coordinates athletics activations, game-day programming, and student experience initiatives.
Think Tank Participants — First Opportunity
Current Think Tank participants get the first opportunity to take on early leadership and workstream roles, because they have already shown commitment, consistency, and interest in the work. After that first round, the fall pilot opens to students across campus.
Join the Interest List